Salvatore Ferragamo SS16 Campaign – The Splendor Of Life


Salvatore Ferragamo SS16 Campaign – The Splendor Of Life

The brand new Salvatore Ferragamo Spring Summer 2016 campaign is here! Entitled The Splender Of Life, it sees creative director Mssimiliano Giornetti unveiling an uplifting new chapter in the Italian luxury Maison’s visual communications with Lo Splendore Della Vita (The Splendor of Life). The campaign concept was inspired by founder Salvatore Ferragamo’s lifelong belief that there is no limit to beauty or the pursuit of perfection.

We recently shared with you the brand new Salvatore Ferragamo x Aquazzura shoe collaboration which was a hit among many, so I can definitely see the new SS16 collection being worn by everyone. It’s easy, stylish and most importantly, wearable.

The campaign depicts the timeless lifestyle of the sophisticated globetrotter, evoking the inherently Italian notion of lo splendore della vita, that luxurious quest for pleasure and delight, effortlessly achieved at one’s own pace and locale.

This new Salvatore Ferragamo SS16 campaign was shot by acclaimed photographer Craig McDean, featuring lightness and sensuality abound in the print campaign imagery. The shots showcase the fresh and graphic colouring at the heart of Giornetti’s S/S16 ready to wear and accessories collections for men and women. You can see the full set of campaign photos below (that leather jacket and trousers look on the guy is amazing and I love the stripes for women!). Let Fashion Runway Blog know what you think of this new campaign.

Shop the current collection online at Harrods and Barneys.