MAX MARA x Amy Adams SS16 Accessories Campaign


Amy Adams Max Mara SS16 Accessories Campaign

The lovely Amy Adams continues her partnership with Max Mara in their new Spring Summer 2016 accessories campaign, her fourth season as the face of the brand. It sees the introduction of a brand new handbag style, inspired by Amy, called the ‘A’ Bag. Both Amy and Max Mara share fundamental values of showcasing women in a feminine yet confident manner within a contemporary, intelligent and elegant context, so it’s a match made in heaven.

This gorgeous campaign was shot through the legendary lens of Mario Sorrenti, who captures Amy Adams’ undeniable beauty on an authentic film set where she is free to perform and express herself. The seductive and sexy attitude of Amy and her unforgettable femininity is reflected in the latest “A” Bag, the newest Max Mara handbag design which you can see modelled above. Amy’s various roles in life as a wife, mother, actress and style icon constitute her unparalleled layered essence and versatile talent, making her the perfect inspiration for the design.

The ‘A’ bag is created with the highest quality soft leather and produced entirely in Italy within specialized Tuscan workshops. Max Mara say it’s the ultimate expression of true Italian craftsmanship. Defined by an original rectangular yet rounded shape, perfect proportions, distinct topstitching, a sculpted clasp and a relaxed attitude, the new handbag is available in a variety of neutral colour-block combinations that evoke signature Max Mara.

The ‘A’ bag and the latest SS16 pieces will be available the Max Mara Flagship Stores, but an exclusive 300-piece limited edition blush version of the bag will each be numbered. This is Amy’s personal favourite colour and her choice for the bag, making blush the hue of the season, symbolizing the brand and Amy’s femininity, curiosity and modernity. She specifically chose a rich burgundy for the interior lining to contrast, yet complement the delicate exterior. That sounds interesting to me since pink and red never usually go together, but I can see this selling out in an instant. Check out the campaign shots below as well as behind the scenes.

Shop the ‘A’ bag and Max Mara collections online at Matches, Bloomingdales and Harrods.

The “A” Bag is timeless, contemporary and chic.


Behind The Scenes