Rolex Cosmograph Daytona Watch
The Rolex Daytona, undeservedly regarded as a bit of a commercial failure upon its release in 1963 due to a multitude of events, including the introduction of quartz into watches and the battle with Omega to be the official NASA time piece, which it lost. The Daytona name came to be through its association with the ‘at that time’ fairly young, yet soon to be famous race track, of which it was the sponsor, but that wouldn’t save it from its fate and a good portion of the Daytona’s were left on the shelves gathering dust.
But now, 2 years since the 50th anniversary of its first release, the Rolex Daytona has shown that time is a great healer, pun intended, and once and for all its turned from the black sheep of the watch family into something of a golden swan. The designers were clearly ahead of their time, as now the Daytona is one of Rolex’s top tier time pieces. Commanding high prices and in most cases, a huge waiting list to even acquire one, while simply owning one is a huge status symbol.
With multiple colour schemes available, all in that slightly retro feel such of pale blues, browns, golds and of course silvers and blacks, as well as self winding with Rolex’s own in house movement, this chronograph exudes superior craftsmanship and once you throw your gaze at this watch, its allure will simply captivate you.