Jimmy Choo Spring Summer 2016 Campaign

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Jimmy Choo SS16 Men’s & Women’s Campaign

Here is the brand new Jimmy Choo Spring Summer 2016 women’s ad campaign, showcasing the designers new shoes and accessories. Using statement graphics of palm trees which meld with bold architectural gestures to create a gorgeous new SS16 collection. One that’s so beautiful and gorgeous, every woman will want these shoes!

‘I wanted to convey an upbeat attitude whilst juxtaposing new with old – artisanal vintage references blended with bold, graphic architectural details – to create something modern and surprising.’  said Sandra Choi, Creative Director.

The advertising campaign was shot by photographer Cass Bird and stars Danish model Nadja Bender alongside American model David Alexander Flinn, both making a great team for the shoot. Nadja models some of the most stunning designs for the new season, including long flat boots, strappy sandals, colour block heels, Western inspired boots and more! There’s something for everyone here and if you are a fan of Jimmy Choo like I am, I know you will love this collection.

Shop the SS16 Women’s Jimmy Choo collection online here.

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Here we can look at the Jimmy Choo SS16 men’s ad campaign, taking smart and making it casual. Jimmy Choo stated that the codes of formal meld with the functionality of sports to create a seamlessly modern new SS16 collection. One that’s absolutely perfect for most fashionable men today!

‘The man of today – the man I see on the street – is a liberated man of action. He’s a gentleman of our time who is clued-up about the codes of the past, but is by no means bound by them. The fault lines that used to run between the formal and the informal, the sartorial and the sporting, or the technical and the extrovert are rapidly fading. The only rule that counts now is that when you choose what to wear today, it has to be both fit for purpose and a true expression of your personality.’  said Sandra Choi, Creative Director.

In the campaign for the guys, you can see some fantastic new loafers, brogues, lace ups and boots as well as a smarter take on the slip on sneaker. Styling these shoes with structured and tailored suits really gives a modern and fresh take on formal wear, making it easier to style and more comfortable to wear. Let us here at Fashion Runway Blog know what you think of the Jimmy Choo SS16 campaign! You can check out the rest of the photos in the gallery below.

Shop the SS16 Men’s Jimmy Choo collection online here.