Chloe Spring Summer 2016 Ad Campaign

The brand new Chloe Spring/Summer 2016 designer campaign is here! These photos really transport you to a happier place in your memory, reminding you of a holiday you don’t want to forget with endless sunsets and evening glows. These campaign photos were shot by American photographer Theo Wenner in none other than Buenos Aires, the capital of Argentina. Showcasing the SS16 collection of lace, and athletic, romantic separates, the new faces of Chloe – models Céline Bouly and Ari Westphal – feature with long time Chloe models, Antonina Petkovic and Ilvie Wittek to bring you one amazing campaign.

There was a colour and quality to the light on location, like there is dust in the air, and it made everything more vivid. These colours and textures seemed to perfectly embody the spirit of Chloé and this collection” says Theo Wenner of the shoot.

Collaborating with Clare Waight Keller (Chloé’s creative director) — who is brilliant and controlled and has a quiet command of every detail — in the midst of the chaos of a city, created an amazing dynamic of precision and spontaneity”

You can check out the new Chloe SS16 campaign in the gallery just below and we would love to know your thoughts on it here at Fashion Runway Blog! I’ve been a fan of the amazing Chloe Drew Bag and the ever gorgeous Chloe Susanna Boots for a long time, so I just know that the Chloe SS16 collection (both clothing and accessories) is one that we all need to get our hands on. I’m sure you agree don’t you?

Buy Chloe SS16 online at Harrods, Matches and Net-A-Porter

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