SUPER Designer Sunglasses
With another summer approaching, it’s time to once again dust of your trusted sunglasses, hastily packed away once the dull winter weather banished our beloved sun soaked summer. But maybe this year it’s time for something new and fresh, as much as the classic brands offer comfort and timeless style, sometimes it’s a breath of fresh air to throw in a curve ball and throw caution to the wind, choosing something more outlandish.
One such brand which lends itself to the more quirky visual style in terms of sunglasses is the brand SUPER, with some very striking sleek lines and modern shapes to captivate those browsing for a new pair of eyewear. Each piece is crafted by expert artisan hands in Italy to ensure only the best quality standard. Additionally the brand is partnered with the very exclusive German lens producers ZEISS, renowned worldwide for their eye protection capabilities.
Daniel Beckerman, SUPER’s founder decided enough was enough, disillusioned with all the very similar sunglasses released year after year in the stagnant market, instead choosing to design affordable yet distinct styles.
“All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.”
Increasingly SUPER is being heralded amongst the celebrity circuit, with Rihanna, Beyoncé, Yoko Ono, Jessica Alba, Snoop Dogg and Kanye West are just a few of the rich and famous caught out sporting these stunning eye pieces. Luisaviaroma has been attracted to the allure of the SUPER brand and teamed up to create some very exclusive and beautiful pieces. Glance over these very special releases below and let Fashion Runway know what you think!